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Klaviyo is a marketing automation platform for email and SMS. Connect it to Adapt with a Klaviyo private API key.

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Set up credentials

1

Open API Keys settings

Sign in to Klaviyo, click your organization name in the lower left, go to Settings, then open the API Keys tab.
You must have an Owner, Admin, or Manager role to create API keys.
2

Create a private API key

Under Private API Keys, click Create Private API Key and give the key a name.
3

Choose a scope

Select a scope type: Read-Only, Full Access, or Custom. For analysis, read access to the resources you need is enough. Scopes cannot be changed after creation.
4

Copy the key

Click Create and copy the key (it starts with pk_).
The key is shown only once and cannot be viewed again. Store it securely.

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Connect to Adapt

1

Open Integrations

In Adapt, go to Settings > Integrations.
2

Find Klaviyo

Search for Klaviyo and select it from the catalog.
3

Start the connection

Click Connect to open the connection form.
4

Add your credentials

Enter the values you gathered above, then click Add connection:
Secret NameValue
KLAVIYO_API_KEYYour Klaviyo private API key
You can rename the connection and choose whether it is shared with your organization or kept personal to you.
5

Test the connection

Ask Adapt to list your segments.

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Security

  • Credentials are encrypted at rest with AES-256
  • Scope the private key to the minimum access you need, such as read-only
  • Use a different private API key for each application, and rotate keys periodically
  • Never share your private API key or commit it to source control

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Capabilities

Analyze lists and segments, campaigns, flows, and metrics in Klaviyo from Adapt.

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Examples

Review lists and segments: 
List my Klaviyo segments and how many profiles are in each.
Check campaign performance: 
Show open and click rates for my last 5 Klaviyo email campaigns.
Inspect a flow: 
Summarize the performance of my Klaviyo welcome flow this month.
Pull a metric: 
What was my total Klaviyo "Placed Order" metric value last week?