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Connect Adapt to Google Analytics to analyze your website and app performance using natural language — over OAuth, with no keys to manage.

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Setup

The fastest way to connect is OAuth. Sign in with a Google account that has access to your GA4 properties and Adapt handles the rest.
1

Go to Integrations

Navigate to Settings > Integrations > Google Analytics
2

Add a connection

Click Add to start the OAuth flow
3

Authorize on Google

Sign in with a Google account that has access to your Google Analytics properties and approve read-only access. Adapt stores the connection and refreshes the token automatically.
4

Test the connection

Ask Adapt about your website traffic
The connection is read-only (analytics.readonly) and shared across your organization. Adapt can read every GA4 property the connected account can access and picks the right property based on your question — there’s no property ID to configure.

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Connect with a service account

Prefer to use a service account, or need a connection that isn’t tied to a personal Google login? You can still connect Google Analytics with a service account key.
1

Create a service account

  1. Go to Google Cloud Console
  2. Create or select a project
  3. Enable both of these APIs:
  4. Go to IAM & Admin > Service Accounts
  5. Create a new service account
  6. Download the JSON key file
2

Grant access in GA4

  1. Open your Google Analytics property
  2. Go to Admin > Property Access Management
  3. Add the service account email as a Viewer
3

Go to Settings

Navigate to Settings > Integrations in Adapt
4

Add the secrets

Add the following secrets:
5

Test the connection

Ask Adapt about your website traffic

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Capabilities

Adapt can query your Google Analytics data. Analyze traffic, user behavior, and conversion metrics.
Google Analytics and Slack integration

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Examples

Traffic analysis:
User behavior:
Conversion tracking:
Acquisition: