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Adapt helps marketing teams analyze performance, research competitors, and optimize campaigns.

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Key Use Cases

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Traffic & Analytics

Understand your website and campaign performance. 
How much traffic did we get this week?

What are our top traffic sources?

How is the landing page converting?

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SEO Analysis

Track rankings and optimize content. 
What keywords are we ranking for?

How many backlinks do we have?

Compare our domain rating to [competitor]

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Competitive Research

Stay on top of competitor activity. 
Research [competitor] recent announcements

What have competitors been doing this month?

Find industry news from the last week

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Example Questions

What's our traffic breakdown by channel?

How has organic traffic changed this quarter?

Which campaigns drove the most conversions?

What are our top-ranking pages?

Find keywords where we rank in positions 4-10

What new backlinks did we get this week?

Which blog posts get the most traffic?

Summarize our content calendar in Notion

Draft copy for [campaign description]

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Key Integrations

IntegrationSecret NameWhat it enables
Google AnalyticsSee docsTraffic, conversions
HubSpotHUBSPOT_ACCESS_TOKENLeads, campaigns
AhrefsAHREFS_API_KEYSEO, keywords, backlinks
NotionNOTION_API_KEYContent calendars

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Getting Started

1

Connect analytics

Set up Google Analytics credentials
2

Add SEO tools

Add your AHREFS_API_KEY for SEO data
3

Set up monitoring

Create scheduled tasks for competitive intelligence

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Next Steps

Google Analytics

Connect traffic data

Ahrefs Integration

Connect SEO data