Marketing & Analytics

Marketo

Marketing automation. Connect Adapt to Marketo for campaigns, leads, and engagement data via API.

Use cases

Adapt connects to Marketo so you can ask questions about campaigns, leads, and engagement. Add your API credentials in Settings > Integrations and Adapt can query Marketo on your behalf.

Track campaign and program performance

Query leads and engagement

Summarize pipeline contribution

Reference Marketo data in conversations

Configuring Marketo

In Marketo, create a custom service under Admin > LaunchPoint and copy the client ID and secret

Go to Settings > Integrations in the Adapt web app

Create a secret group and add your Marketo credentials and endpoint

Start a new chat and ask Adapt about your campaigns

Integrate Marketo with Adapt

Connect Marketo to Adapt and let AI handle your workflows automatically. From data sync to automated actions, Adapt understands your context and gets work done across your entire stack.