Marketing & Analytics
Marketo
Marketing automation. Connect Adapt to Marketo for campaigns, leads, and engagement data via API.
Use cases
Adapt connects to Marketo so you can ask questions about campaigns, leads, and engagement. Add your API credentials in Settings > Integrations and Adapt can query Marketo on your behalf.
Track campaign and program performance
Query leads and engagement
Summarize pipeline contribution
Reference Marketo data in conversations
Configuring Marketo
- 1
In Marketo, create a custom service under Admin > LaunchPoint and copy the client ID and secret
- 2
Go to Settings > Integrations in the Adapt web app
- 3
Create a secret group and add your Marketo credentials and endpoint
- 4
Start a new chat and ask Adapt about your campaigns
