Our favorite AI tools for marketing

Our list of best AI tools for marketing goes beyond how well they use AI to help you achieve outcomes. We believe the best tools - even if they are AI-native products themselves - should allow you to control them with AI - using an external AI agent like Adapt, Claude Code, or Manus.

When a marketing tool can be accessed programmatically, your agent can connect it with other tools to run full campaigns end to end. It can pull research from one system, generate content in another, publish through a third, and analyze performance somewhere else.

This is what turns a collection of tools into a real marketing system.

All of the products in this list can be controlled by an external AI agent in some form. That means you can use them together instead of being locked into each tool's native workflow.

Best AI tools for marketing strategy, agents, and automation

1. Adapt

Adapt is a company agent platform that connects to your tools and lets teams ask questions, automate workflows, and manage work from Slack. It helps marketing teams connect strategy, execution, and reporting across the tools they already use, giving them one place to operate their entire stack. It connects to your other marketing tools through API, and our team can help you start with the right workflow.

2. Google Gemini

Google Gemini is an AI assistant and model family for research, summarization, writing, analysis, and campaign planning. It supports multimodal inputs and integrates deeply with Google products, including support for analyzing YouTube content.

3. Grok

Grok is xAI's assistant for real-time research, writing, and social intelligence. It can surface trends, test messaging, monitor competitors, and has built-in access to analyze sentiment using live data from X. X remains invisible to many marketers who don't find a solution to being able to search what's happening on the platform! And there's a lot of AI stuff happening on X right now.

Best AI tools for SEO, content, copywriting, and publishing

4. Surfer SEO

Surfer SEO helps plan, write, audit, and optimize content for search. It provides SERP analysis, content scoring, keyword guidance, and recommendations for improving topical coverage. API access is available on higher-tier plans.

5. Ahrefs

Ahrefs is an SEO platform for keyword research, rank tracking, backlink analysis, and competitor insights. It helps track rankings, identify content gaps, monitor backlinks, and analyze competing pages.

6. Writer

Writer is an enterprise AI writing and governance platform. It includes brand voice controls, terminology management, AI writing assistance, compliance workflows, and secure deployment for teams that need consistent and approved messaging.

7. Brew

Brew is an AI email marketing design tool for creating campaign emails. It supports layout generation, design workflows, and export-ready email production for polished, responsive campaigns.

8. Payload CMS

Payload CMS is a developer-first content management system for websites, blogs, and marketing pages. It includes content modeling, visual editing, localization, access control, and API-based publishing workflows.

9. Framer

Framer is a website builder with a visual design interface. It supports CMS management, design systems, publishing workflows, and structured updates to existing projects.

Best AI tools for social media and audience research

10. Publora

Publora is a social media API for scheduling posts, publishing to connected accounts, managing media, and running programmatic social workflows. It requires account setup, API keys, and OAuth connections to social platforms.

11. Postiz

Postiz is a social media scheduling platform with support for automation workflows. It allows teams to schedule posts, manage multiple accounts, and integrate with agent-driven publishing systems.

12. Brand24

Brand24 tracks online mentions across the web. It provides sentiment analysis, alerts, influencer discovery, and reporting to monitor brand reputation and conversations.

13. Grain

Grain records, transcribes, and summarizes meetings. It includes searchable transcripts, highlight clips, and AI-generated notes, making it easier to extract insights from customer and sales conversations.

Best AI tools for creative media

14. Figma

Figma is a popular design platform for creating marketing assets, website mockups, and graphics. It supports real-time collaboration, prototyping, design systems, and is useful for collaborating with developers.

15. PhotoRoom

PhotoRoom is an AI image editing tool for product photos and ecommerce visuals. It includes background removal, image generation, batch editing, and tools for producing marketplace-ready assets.

16. Kling AI

Kling AI generates videos from text prompts, images, and creative inputs. It supports motion generation and short-form video creation for marketing content.

17. Descript

Descript is a video and audio editing platform based on transcripts. It allows users to edit media like a document, remove filler words, generate captions, improve audio quality, and repurpose content.

18. OpusClip

OpusClip converts long videos into short clips for social media. It detects hooks, generates clips, adds captions, and formats videos for short-form platforms.

19. Synthesia

Synthesia creates avatar-based videos from scripts. It supports templates, localization, training content, and product explainers without requiring live filming.

20. HeyGen

HeyGen generates avatar videos, translates video content, and supports personalized video creation. It includes dubbing, lip sync, and multilingual video production.

21. ElevenLabs

ElevenLabs generates high-quality speech and audio. It includes text-to-speech, voice cloning, dubbing, sound effects, and tools for building voice-driven experiences.

Best AI tools for advertising and sales

22. Google Ads API

Google Ads API allows programmatic management of paid search campaigns. It supports campaign creation, reporting, bidding workflows, account operations, and performance data access.

23. Meta Marketing API

Meta Marketing API provides programmatic control over ads on Facebook, Instagram, Messenger, and Meta's ad network. It supports campaign creation, ad sets, creatives, targeting, reporting, and optimization.

24. Reply.io

Reply.io is a sales engagement platform for outbound campaigns. It includes email sequences, inbox management, reporting, webhooks, and automation workflows.

25. Clay

Clay is a data enrichment and GTM automation platform. It supports company research, contact enrichment, AI-driven workflows, and building structured prospect lists.

26. Apollo

Apollo provides contact and company data for prospecting. It includes search, enrichment, email discovery, sequencing, and CRM-related workflows.

27. HeyReach

HeyReach automates LinkedIn outreach. It supports multi-sender campaigns, inbox management, team collaboration, and campaign analytics. They have an API and MCP that are phenomenal for Slack-based workflows!

Run your AI marketing tools headless with Adapt

Adapt connects to any marketing tool with an API, and allows your team to manage them with Slack. You can connect any of the products mentioned above to Adapt and begin planning strategy, drafting creative, launching campaigns, and measuring results all in the same Slack thread.

That is the value of agent-accessible marketing software. Your tools stop operating as separate apps and start working like one system.

Get a demo to see how Adapt can connect your marketing stack for reporting, optimization, and execution directly in Slack.