> ## Documentation Index
> Fetch the complete documentation index at: https://adapt.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Customer insights AI workflows

> Learn how Adapt helps teams analyse customer feedback, conversations and data to uncover insights that improve product, sales and support decisions.

Step-by-step workflows for analyzing customer health, support issues, and feedback.

## Churn Risk Analysis

**Goal:** Identify customers at risk of churning

```
Which customers are at risk of churning based on usage and payment data?
```

**Requires:** Stripe (`STRIPE_API_KEY`), optionally Snowflake for usage data

## Support Trends

**Goal:** Understand common customer issues

```
What are the most common support issues this week?
```

**Requires:** Intercom (`INTERCOM_ACCESS_TOKEN`) or Zendesk

## Customer Health

**Goal:** Overall view of customer health

```
Show me customers with declining engagement
```

**Requires:** Your data warehouse with usage data, or product analytics

## Account Research

**Goal:** Prepare for customer meetings

```
Prepare me for my QBR with [customer] - pull their revenue, usage, and support history
```

**Requires:** Stripe, support tool, and Slack for internal context

## Related

<CardGroup cols={2}>
  <Card title="Intercom Integration" icon="comments" href="/integrations/intercom">
    Connect support data
  </Card>

  <Card title="Customer Success" icon="heart" href="/use-cases/customer-success">
    More CS workflows
  </Card>
</CardGroup>