> ## Documentation Index
> Fetch the complete documentation index at: https://adapt.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# AI marketing workflows

> Learn how marketing teams use Adapt to research, plan and automate campaign workflows across content, reporting and go-to-market activity.

Adapt helps marketing teams analyze performance, research competitors, and optimize campaigns.

## Key Use Cases

### Traffic & Analytics

Understand your website and campaign performance.

```
How much traffic did we get this week?
```

```
What are our top traffic sources?
```

```
How is the landing page converting?
```

### SEO Analysis

Track rankings and optimize content.

```
What keywords are we ranking for?
```

```
How many backlinks do we have?
```

```
Compare our domain rating to [competitor]
```

### Competitive Research

Stay on top of competitor activity.

```
Research [competitor] recent announcements
```

```
What have competitors been doing this month?
```

```
Find industry news from the last week
```

## Example Questions

<AccordionGroup>
  <Accordion title="Analytics">
    ```
    What's our traffic breakdown by channel?
    ```

    ```
    How has organic traffic changed this quarter?
    ```

    ```
    Which campaigns drove the most conversions?
    ```
  </Accordion>

  <Accordion title="SEO">
    ```
    What are our top-ranking pages?
    ```

    ```
    Find keywords where we rank in positions 4-10
    ```

    ```
    What new backlinks did we get this week?
    ```
  </Accordion>

  <Accordion title="Content">
    ```
    Which blog posts get the most traffic?
    ```

    ```
    Summarize our content calendar in Notion
    ```

    ```
    Draft copy for [campaign description]
    ```
  </Accordion>
</AccordionGroup>

## Key Integrations

| Integration          | Secret Name                                | What it enables          |
| -------------------- | ------------------------------------------ | ------------------------ |
| **Google Analytics** | See [docs](/integrations/google-analytics) | Traffic, conversions     |
| **HubSpot**          | `HUBSPOT_ACCESS_TOKEN`                     | Leads, campaigns         |
| **Ahrefs**           | `AHREFS_API_KEY`                           | SEO, keywords, backlinks |
| **Notion**           | `NOTION_API_KEY`                           | Content calendars        |

## Getting Started

<Steps>
  <Step title="Connect analytics">
    Set up Google Analytics credentials
  </Step>

  <Step title="Add SEO tools">
    Add your `AHREFS_API_KEY` for SEO data
  </Step>

  <Step title="Set up monitoring">
    Create automations for competitive intelligence
  </Step>
</Steps>

## Next Steps

<CardGroup cols={2}>
  <Card title="Google Analytics" icon="chart-simple" href="/integrations/google-analytics">
    Connect traffic data
  </Card>

  <Card title="Ahrefs Integration" icon="magnifying-glass-chart" href="/integrations/ahrefs">
    Connect SEO data
  </Card>
</CardGroup>