> ## Documentation Index
> Fetch the complete documentation index at: https://adapt.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Ads

> Connect Google Ads to analyze campaigns, spend, and keyword opportunities

Connect Adapt to Google Ads to analyze your advertising campaigns, track spend and performance, and research keywords with Keyword Planner — all over OAuth, with no developer tokens or service account keys to manage.

## Setup

<Steps>
  <Step title="Go to Integrations">
    Navigate to **Settings > Integrations > Google Ads**
  </Step>

  <Step title="Add a connection">
    Click **Add** to start the OAuth flow
  </Step>

  <Step title="Authorize on Google">
    Sign in with a Google account that has access to your Google Ads accounts and approve the requested permissions. Adapt stores the connection and refreshes the token automatically.
  </Step>

  <Step title="Test the connection">
    Ask Adapt about your Google Ads campaigns
  </Step>
</Steps>

The connection is shared across your organization. You can connect multiple Google accounts if your Ads accounts are split across them — Adapt picks the right account based on your question. If your Google account manages other accounts through a manager (MCC) account, Adapt can query any client account underneath it.

## Capabilities

Adapt can query your Google Ads data and run Keyword Planner searches. Analyze campaign performance, track spend and CPC, and research keyword opportunities.

### Examples

Campaign performance:

```
How did our campaigns perform today?
```

Spend analysis:

```
What did we spend on Google Ads last week, broken down by campaign?
```

Keyword research:

```
What's the search volume and CPC for "ai coworker"?
```

Compare channels:

```
Compare our Google Ads spend and CPC to last month
```